Adult U.S. TikTok users spend an average of 54 minutes on the app on any given day, more than Instagram, Snapchat or YouTube, according to research firm eMarketer. If TikTok were to disappear, those platforms — along with younger, smaller emerging rivals — would be scrambling for those valuable minutes of people’s attention.
But with an actual ban still likely years away, it’s not clear what app will be its biggest beneficiary. Meta, which owns Facebook and Instagram, may see more advertisers amid uncertainty for its biggest rival, according to analysts who follow the company. Creators, dealing with uncertainty themselves are also expanding to other platforms if they weren’t already. But users, especially the younger ones who are TikTok’s bread and butter, are less predictable. Will they embrace Instagram, a possibly uncool mom favorite? Or could a newer app like Triller rise to viral fame?
Nadal returns to Roland Garros to practice amid doubts over fitness and form
Dylan Cease says last year with White Sox 'wasn't enjoyable in really any way'
Medics remove 150 MAGGOTS from a woman's mouth after dental procedure left her with rotting tissue
China nurtures unicorn enterprises via sci
Baby Reindeer knocked off Netflix's top spot by new 'must
Who is Jacob Zuma, the former South African president disqualified from next week's election?
Here's where Biden and Trump stand on 10 key issues
Red Lobster seeks bankruptcy protection after closing some restaurants
Shocking moment Pennsylvania man pulls a gun on pastor in front of horrified congregation